What is it?
A plan for taking a product, service, or idea to the people who need it. That means defining the audience, positioning, messaging, channels, resources, and timing required to turn an offering into something the market understands and values.

Who’s it for?
Organizations launching something new, entering a new market, or trying to find a better path to adoption.

What results should you expect?
A path from “We built something valuable” to “The market understands why it matters.”